in dating book - Livewire websites try to make internet dating less creepy

It was created to compete with Match.com, a profitable online dating site (Cohen, 2003).

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Six was able to attract millions of users worldwide however its progress was halted and eventually shut down services in 2000.

Reasons for its failure were attributed to its inability to become a sustainable business; the fact that its users did not have an extensive network of friends online and their non responsive nature to meeting strangers online also its users complained that the website offered little to do other than adding new friends, its founder believes that Six was simply ahead of its time (A.

Substantial quantities of data are now available on very large social networks via blogs, social networking sites, knowledge-sharing sites, online gaming, newsgroups, chat rooms, etc.

Word of mouth (WOM) has been recognized over the years as a significant influence on how people think, feel and react.

Some 23 centuries later there now exists an immense literature on interpersonal communication (Littlejohn, 1990).

In a Marketing communication context, word of mouth (WOM) is a consumer-dominated channel, the sender is usually independent of the market.

Pathos entails the emotional features of the speaker.

Logos or logical appeals in the form of examples and enthymemes were regarded by Aristotle as the basis of reasoned discourse.

The nature and nomenclature of these connections may vary from site to site. What makes social network sites unique is not that they allow individuals to meet strangers, but rather that they enable users to articulate and make visible their social networks.

This can result in connections between individuals that would not otherwise be made, but that is often not the goal, and these meetings are frequently between “latent ties” who share some offline connection.

Until recent times, this was mainly due to lack of data: the networks available for tentative study were small and not many, and contained only nominal information about each node.

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